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Market research survey template

This market research survey template inquires about consumer purchasing behavior and brand awareness, posing questions on how often products in a certain category are bought, the factors that influence these purchasing decisions, and the familiarity with a specific brand.

It further probes into the satisfaction level with past purchases, the likelihood of future purchases, and the reasons for making recommendations or the potential barriers hindering future purchases.

Market research survey

Example questions

1. How often do you purchase products in the [product category] market?
2. What factors influence your purchasing decisions in the [product category] market?

(Please select all that apply)

3. How familiar are you with the brand [brand name]?
4. Have you purchased products or services from [brand name] in the past 12 months?
5. If you answered "yes" to the previous question, how satisfied were you with your purchase?
6. How likely are you to purchase from [brand name] in the future?
7. Have you recommended [brand name] to others?
8. If you answered "yes" to the previous question, what was the primary reason for your recommendation?
9. How would you rate your overall satisfaction with the internet and its services?

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