Customer Surveys

Hear directly from your customers and elevate your business with LimeSurvey

Today, customer feedback is the key to ensuring your brand, products, and services are resonating with your target audience. With LimeSurvey, you can build effective customer surveys that can help you gauge customer satisfaction, gather feedback on service, products, and experiences, and pinpoint where your business can improve, providing a more seamless, personalized, and delight customer experience.

Elevated customer experience
Customer-centric decisions
Improved customer loyalty
There’s no better way to reach your audience

What are customer surveys?

Customer surveys are vital research tools that businesses use to collect feedback, data and insights from people who have purchased their goods or used their services. They often include a mix of open and closed-ended questions to help business glean both qualitative insights and quantifiable data.

Advantages of customer surveys


Customer surveys are essential for businesses looking to gather information that can help them enhance customer service, refine offerings and processes, and align their operations with customer needs.

From customer service and the consumer journey to website design and community management, customer survey feedback can be used to improve every aspect of the customer experience. By analyzing survey data and insights, businesses can better understand pain points, identify friction in the customer journey, and implement strategies to enhance overall customer satisfaction.

Customer service can make or break a business – and customer feedback is a crucial ingredient in helping teams identify areas for improvement, so that they can fine-tune their customer service offerings and ultimately increase customer satisfaction brand loyalty.

Marketing teams can use customer feedback to optimize marketing campaigns, ensuring creative, brand positioning, and messaging all resonate deeply with the target audience.

Insights from customer surveys can help businesses develop content that piques customer interests, answers questions, and addresses needs, enhancing brand awareness and engagement.

Customer feedback can be used to improve existing products and inform new offerings – from components and packaging to pricing and promotions – ensuring that the business is aligned with customer needs and preferences.

Data and insights from customer surveys can help enhance both in-store and online experiences, ensuring store layouts, service approaches, personalization, and after-sales support to meet customer preferences and elevate the overall experience.

Customer retention and brand loyalty are critical for businesses, and customer surveys can help businesses create or improve loyalty programs so that customers are more inclined to make subsequent purchases.

Senior business leaders can use customer survey data to inform company strategies and expansion plans, ensuring products, services, and offerings meet both market demands and customer expectations.

Different types of customer surveys
Different types of customer surveys are tailored to gather specific insights about various aspects of the customer experience, preferences, satisfaction, and expectations.

The best customer survey questions


- On a scale of 1 to 10, how satisfied are you with the service you received?
- On a scale of 1 to 10, how satisfied are you with the product you received?
- On a scale of 1 to 10, how satisfied were you with your shopping experience?
- On a scale of 1 to 10, how satisfied were you with the product options available?
- On a scale of 1 to 10, how satisfied were you with the checkout process?

- How would you describe your shopping experience?
- How easy was it to complete your purchase?
- Were you satisfied with the customer support provided?
- Is there anything about your experience that you think could be improved?
- How likely are you to purchase from us again in the future?

- How satisfied are you with the support provided by the customer service team?
- How effective was the support you received?
- Was your issue resolved in a timely manner?
- Was the customer service you received courteous and respectful?
- Are there any improvements that could be made to our customer service experience?

- Were you satisfied with the product you received?
- What features do you enjoy most in our product?
- Do you believe this product provides values for money?
- Are there any aspects of our product/service that you find frustrating or difficult to use?
- If there was anything you could improve about this product, what would it be?

- What makes you choose our brand over competitors?
- On a scale of 1 to 10, how likely are you to purchase from our company in the future?
- What do you like best about our brand?
- How likely are you to recommend our brand to others?
- Are there any improvements we could make to encourage you to continue using our product/service?

Customer survey template

The customer survey template features questions about the customer's profile, overall satisfaction, customer service, ease of use or accessibility, and perceived value for money, presenting a wide spectrum of customer experience.

With sections for recommendations and additional feedback, it forms a comprehensive tool for gathering valuable information on customer experiences and satisfaction with a company's products or services.


Example Questions

Satisfaction with [Product, Service ...]

1. How satisfied are you with the [Product, Service ...] provided by [Organization]?

(1 being extremely unsatisfied, 10 being extremely satisfied)

  • 1

  • 2

  • 3

  • 4

  • 5

  • 6

  • 7

  • 8

  • 9

  • 10

2. How has [Product, Service ...] impacted your personal and/or professional growth?
3. What specific aspects of [Product, Service ...] do you find most effective?
4. How well does [Product, Service ...] understand and address your individual needs and goals?
5. Check Box Horizontal


1. Would you recommend [Product, Service ...] to a friend or colleague seeking business the same services?
2. What suggestions do you have for [Product, Service ...] to improve their services?
3. Select the [Product, Service ...] you prefer

Overall Feedback

Is there anything you would like to share about your experience with [Product, Service ...] and their services?

Customer survey templates

Tips to improve your customer surveys

1. Keep surveys focused: Rather than ask broad, open-ended questions, drill deep into a specific topic or experience to earn useful and effective feedback.

2. Use clear language: Ensure your questions are straight-forward and easy to understand.

3. Personalize questions, when possible: Making questions relevant to the customer, their history, and their experience can help improve response rates.

How can LimeSurvey help with your customer surveys?

Integration on your own website
Integrate our simple survey tools - customer surveys and questionnaires, customer satisfaction surveys, and customer service surveys - on your own website so visitors can take part directly as they browse.
Use your own domain
Use your own domain for your online customer surveys. This will gain you trust, and more people will be willing to participate in customer experience surveys, customer loyalty surveys and give you customer service feedback. If you need any help, feel free to contact our customer service team.
Individual design
Seamlessly integrate your familiar corporate logo into the customer survey using adaptable themes so participants can recognise your company immediately.
Registration form
Create your own expert panel with prior registration. That avoids multiple responses while maintaining contact with survey participants.
Simple file management
Create your survey with multimedia such as pictures, videos and audio. Allow your customers to upload any files they wish with the practical file manager.
Create short, informal surveys or polls and integrate them into your website so that you can get to know your customers and website visitors better and faster.

Create your first Customer Surveys