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Brand awareness questionnaire template

This survey template aims to evaluate brand awareness and perception among customers, enabling businesses to pinpoint areas of strength and weakness.

By gaining insights into customer preferences, businesses can make informed decisions to enhance their brand presence and overall market performance.

Brand awareness survey

Example questions

1. Have you heard of our brand before?

(Please specify the product name and model)

2. If yes, how did you first hear about our brand?
3. On a scale of 1 to 5, how familiar are you with our brand?

(1 being not familiar at all, 5 being extremely familiar)

4. Can you name any of our products or services? If yes, please list them.
5. Which of the following words would you use to describe our brand?

(Select all that apply)

6. Have you ever purchased or used any of our products or services?
7. How likely are you to consider our brand for your future needs?

(1 being not likely at all, 5 being extremely likely)

8. Which of our competitors' brands are you most familiar with?
9. In your opinion, what sets our brand apart from our competitors?
10. What suggestions do you have for our brand to improve its awareness and presence in the market?
11. Please provide any additional feedback or comments about our brand or your experience with our products/services:

Brand Awareness Questionnaire Template Builder

Discover LimeSurvey's brand awareness questionnaire builder and create surveys that will help you evaluate your brand's recognition and reputation among your target audience, allowing you to make informed decisions to improve brand awareness and grow your business.

  • Easy and simple to use
  • Statistics
  • Questionnaire templates
  • GDPR compliance
  • So much more…

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Uncover valuable insights into your brand's reputation, customer perception, and market position with these brand awareness survey templates, and make data-driven decisions to improve brand awareness and drive business growth.
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