Brand awareness survey template

The brand awareness survey template assists businesses in assessing the public's familiarity with their brand and measuring how their brand is perceived.

It also identifies areas that need improvement, aiding efforts to bolster brand awareness and enhance customer retention.

Brand awareness survey

Example questions

1. How familiar are you with the brand?
2. What comes to mind when you hear the brand name?
3. How often have you seen or heard advertising or marketing messages from the brand in the past six months?
4. Have you used any products or services offered by the brand in the past six months?
5. How likely are you to consider purchasing products or services from this brand in the future?
6. What, if anything, do you associate with the brand (e.g. quality, value, customer service, innovation)?
7. Who do you perceive to be the target audience for this brand?
8. How does the brand compare to its competitors in terms of awareness and perception?
9. Have you seen any recent changes or updates to the brand image or messaging? If so, what was your reaction?
10. What, if anything, would you like to see the brand improve in terms of raising brand awareness and perception?

Brand Awareness Survey Template Builder

LimeSurvey's brand awareness survey builder helps businesses gather valuable feedback on their brand's perception and awareness, identify areas for improvement, and make data-driven decisions to enhance their overall brand image and reputation.

  • Easy and simple to use
  • Statistics
  • Questionnaire templates
  • GDPR compliance
  • So much more…

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