3 ways to present surveys to your audience One of the first things to decide when setting up a survey is the general design and presentation style for your questions and answers. In this context, you have to choose the so-called...

Likert Scale: How to properly scale your survey responses

What exactly is a Likert Scale? The Likert scale or Likert-type scale, named after its inventor, the American social scientist Rensis Likert, is a usually ordinal type of psychometric rating scale which is used to capture...