Survey Science

6 tips to create successful surveys using the psychology of colours

Face in colours
Face in colours

Why are colours so important to us?

We are confronted with colours from the day we are born on for the rest of our lives. In this context, colours play a strong emotional role in our daily routines as they're connected to learnings and memories which facilitate awareness and recognition in all aspects of life.

Essentially, the way we were brought up and the culture within which we matured have a strong impact on how we perceive different colours and which meaning they carry.

8 reasons to conduct your next election with LimeSurvey

hand drops paper in ballot box

The history of elections

For a long period of time elections have been held to enable decision-making processes among groups of people. The first types of elections date back to ancient Greece and Rome in which direct votes were carried out in order to select new political leaders. This was achieved by writing down votes on pieces of broken pot. All the pieces were then collected and evaluated to form a decision.

Dying to push your business for growth? Great! But first: run a must-have survey

laptop with growth chart

The growth strategy basics

Running and sustaining a business nowadays in an ever-increasingly competitive world is focussed on one core concept that will serve to achieve all company goals: growth. Business growth can encompass all sorts of company areas such as employee growth, equipment growth, innovation growth, output growth, international growth, customer growth, revenue growth, market share growth. I could go on, but I think you get the gist.

Employee Training and Development in Organisations

Charts

What is employee training and development?

Organisational training & development are methods to enhance employees' skill sets and knowledge to empower employees to reach higher performance levels and reinforce their areas of specialty.

Thereby, a distinction has to be made between employee training and employee development programmes.

How and when to use 7 of the most popular chart types

Charts

Why does it matter to choose different chart types?

Regardless of whether you are running a survey for private, educational or professional reasons, chances are good you will want or need to present your results to other people.

Depending on the characteristics of your survey data, it makes sense to familiarise yourself with which chart types to use when and how as certain graphs can convey your results better than others.

How to present your survey: on one page or on multiple pages?

designformat

3 ways to present surveys to your audience

One of the first things to decide when setting up a survey is the general design and presentation style for your questions and answers. In this context, you have to choose the so-called format of displaying your survey.

Likert Scale: How to properly scale your survey responses

Net Promoter Score PC

What exactly is a Likert Scale?

The Likert scale or Likert-type scale, named after its inventor, the American social scientist Rensis Likert, is a usually ordinal type of psychometric rating scale which is used to capture attitudes within an agreement-disagreement-range.

On the nature of surveys

Paper Survey Form

A basic definition of surveys

Surveys are compilations of questions which are used to receive data from certain people. This very basic definition spans a multitude of questioning approaches, for example surveys conducted face-to-face (interviews), paper-and-pencil surveys, by telephone, email or online. Regardless of the approach, survey questions are created in a manner that is supposed to capture the respondents’ emotions and opinions.

The future of surveys

Technological circle
technological circle

The history of surveys

During a time with lesser technological possibilities, but an equally intense interest in gathering data on peoples' opinions and feedback, researchers had to walk from door to door in order to conduct face to face interviews or send pen-and-paper surveys by mail roughly during the 1930s until the 1950s.

Why running an employee survey might just save your business

Charts

Keeping up with today's life in the fast lane

Nowadays, all organisational operations proceed at overproportionate speed due to increasing digitisation and technological advancements. This also applies strongly to all human resources-concerned and people management-related activities, i.e. application procedures, employee development, staff compensation, leadership quality and so on.

Join our Newsletter!