Blog

What exactly is a Likert Scale? The Likert scale or Likert-type scale, named after its inventor, the American social scientist Rensis Likert, is a usually ordinal type of psychometric rating scale which is used to capture...

Why are colours so important to us? We are confronted with colours from the day we are born through the rest of our lives. In this context, colours play a strong emotional role in our daily routines, as they are connected...

A high response rate is not only crucial for collecting data as fast as possible with as little effort as possible. It potentially has a significant impact on the quality of your survey results.

Keeping up with today's life in the fast lane Nowadays, all organisational operations proceed at ever-increasing speed due to increasing digitisation and technological advancements. This also applies strongly to all human...

In our modern age of ever-increasing consumerism, it is vital for business success to understand the underlying reasons for your customers’ thoughts, emotions and decisions when buying your or your competitor's products and services....

A 'Hello' from our founder How we as LimeSurvey set our goals for the future and how this will improve your work with our tool. That and more in the next paragraphs. The challenge of growth Challenging and extremely uncertain...