Brand perception survey template

This brand perception survey template measures the familiarity and overall perception of the brand.

It includes questions about the brand's characteristics, likelihood of future purchase, comparison to competitors, and suggestions for improvements.

Brand perception survey

Example questions

1. How familiar are you with [Your Brand Name]?
2. How would you describe [Your Brand Name] in one word?
3. On a scale of 1 to 5, with 1 being very negative and 5 being very positive, how would you rate your overall perception of [Your Brand Name]?
4. Which of the following words would you use to describe [Your Brand Name]?

Select all that apply

5. How likely are you to consider purchasing products or services from [Your Brand Name] in the future?
6. How would you rate [Your Brand Name] compared to its competitors?
7. Where did you first hear about [Your Brand Name]?
8. Have you ever interacted with [Your Brand Name] on social media or visited its website? If yes, how would you rate your experience?
9. What aspects of [Your Brand Name] do you think could be improved?
10. If you have any additional comments or suggestions about [Your Brand Name], please share them below.

Brand Perception Survey Template Builder

With LimeSurvey's brand perception survey builder, you can gain valuable insights into how customers perceive your brand and use their feedback to improve your brand image, reputation and customer loyalty.

  • Easy and simple to use
  • Statistics
  • Questionnaire templates
  • GDPR compliance
  • So much more…

Related form templates

Best Product Questionnaires and Feedback Form Templates

Check out more survey templates to help you understand your brand perception and improve your marketing strategies with LimeSurvey's brand perception survey templates.