Translations:Expression Manager/27/en

EM lets you easily do simple and complex conditional tailoring of your questions.  Sometimes you just need simple substitution, like saying, "You said you purchased [Product].  What did you like best about it?".  Sometimes you need conditional substitution like "[Mr./Mrs.] [LastName], would you be willing to complete our survey?".  In this case,  you want to use Mr. or Mrs. based upon the person's gender.  Other times you need even more complex substitution (such as based upon a mathematical computation).  EM supports each of these types of tailoring/piping.