Why Getting Website Feedback Is More Important Than You Might Think

English

Details: Category: Blog; 20 September 2020

3 years ago

The question remains: why is a website is so incredibly important to companies. After all, they could simply stick to a web presence on social media platforms by maintaining a Facebook or Instagram page. According to Facebook statistics on Statista, social media platforms had more than 2 billion monthly active users in the last quarter. Statista also reports that Instagram had more than 1 billion monthly active users in the last month alone. These are some pretty impressive numbers. So, why do organisations still struggle with designing and building websites? It turns out, there are, in fact, a number of reasons. The Benefits of a Professional Business Website Unlike a social media business page, your website is your main communication channel with your prospective and actual customers, leaving it fully up to you how you use it to communicate. Platforms will specify certain guidelines and rules of conduct, as well as predefined features that allow you to communicate in restricted ways. Your website belongs to you. You carry responsibility, hence, you decide how it is used. Customer communication possibilities are endless, ranging from chats, forums, ticket systems, marketing campaigns, emails, surveys, phone contact, content in the shape of whitepapers and case studies and much more. In today's digitised world, the majority of online shoppers conduct searches and draw comparisons before purchasing products or booking services. In addition, the higher the investment in a product or service, the more extensive this research phase tends to be. It is, therefore, extremely important that you provide a website that remains greatly optimised for search engines to ensure that your pages will rank high on the search engine results page when someone is looking for your products and services. When it comes to search engine optimisation, you have many more possibilities and exposure when ranked with your own website as opposed to business pages on platforms. Your own website gives you full control over design, functions and content while lowering your dependence in terms of vulnerabilities and instabilities on other platforms. Full customisation and personalisation with regard to branding and website structure are great ways to emphasize your professionalism and company mission. Any website functions imaginable are possible with the appropriate code and can be implemented with your own preference and initiative. This gives you great power and flexibility to be creative with your site and, if necessary, redesign whenever you want. Two of the most crucial factors for winning new customers and retaining existing customers are trust and credibility. To ensure you are conveying a trustworthy and credible image outward, you require a professional, transparent and coherent website, as it is usually the first point of contact a prospective customer makes with your business and brand. You will then become a part of people’s brand awareness. And if you can subsequently impress with a great product or service experience to visitors who become customers, you will have a shot at becoming the top-of-mind awareness brand. A Website is a Never Done Once your website has been set up and is live, it is important to be aware that it will never be fully completed. There is always work to do. There are always changes to be implemented regarding the optimisation for search engine indexing, as well as for facilitating usability and improving user experience. Ways of boosting your search engine rank can be studied and applied by going through endless literature and content on search engine optimisation (SEO). However, making your website easier to navigate and access is a trickier endeavour. To truly understand how your visitors feel about the experience on your website, you will need to ask them first-hand. Our best suggestion? Run a website feedback survey on a frequent basis and get results about your website over time to identify weak points and determine the effectiveness of your implemented changes. We also have a great template you may use which we will walk you through in this article. Setting up a Website Feedback Survey There are several aspects of a website that need to be taken into consideration when considering its impact on visitors and customers, such as comprehensibility, aesthetics and navigation ease. We have incorporated all these vital aspects into our website feedback survey template to help ensure that you receive the well-rounded feedback necessary to improve your website. "How often do you visit our website?": This question aims at getting more data on the frequency of a person's website visits to determine the degree of familiarity with your page. The more frequently someone visits your website, usually the better these people know what it has to offer due to more and oftentimes longer page sessions. "How well do you rate the following aspects of our website?": This array question provides respondent feedback on the quality of many website essentials such as design, search function, navigation, content and more. This will give you an idea of which parts or functions are rated poorly and require some attention. "How easy was it for you to find what you were looking for on the website?": This question in combination with its follow-up question ("In the end, did you find what you were looking for?") help you learn what visitors think of the website navigation. The easier and more intuitive your website navigation, the easier it is for people to find what they are looking for. "How easy was it for you to understand the information on our website?": Content comprehensibility is the central concept measured with this question. If you cannot properly convey your message to website visitors, they will not convert to customers and simply disappear, probably without ever returning. Scoring high on all these questions will boost your website visitor experience and increase your sales, possibly even induce high-quality word-of-mouth potential. If you are offering a product or service that truly adds value to peoples' lives, it’s that simple - an amazing website experience will lead to substantial and long-lasting business growth. LimeSurvey offers a Website Feedback Survey Template which includes the aforementioned questions. Since it is a template, it is fully editable and serves as a general survey framework. If you want to give us feedback, comments or suggestions regarding our website feedback survey template, feel free to send us an email.

Is a website that important?

Businesses following the trend of going digital in the last decades has made it increasingly necessary and important for organisations to invest time and resources into the development of a professional website.

The question remains: why is a website is so incredibly important to companies. After all, they could simply stick to a web presence on social media platforms by maintaining a Facebook or Instagram page.

According to Facebook statistics on Statista, social media platforms had more than 2 billion monthly active users in the last quarter. Statista also reports that Instagram had more than 1 billion monthly active users in the last month alone. These are some pretty impressive numbers. So, why do organisations still struggle with designing and building websites? It turns out, there are, in fact, a number of reasons.

The Benefits of a Professional Business Website

Unlike a social media business page, your website is your main communication channel with your prospective and actual customers, leaving it fully up to you how you use it to communicate. Platforms will specify certain guidelines and rules of conduct, as well as predefined features that allow you to communicate in restricted ways. Your website belongs to you. You carry responsibility, hence, you decide how it is used. Customer communication possibilities are endless, ranging from chats, forums, ticket systems, marketing campaigns, emails, surveys, phone contact, content in the shape of whitepapers and case studies and much more.

In today's digitised world, the majority of online shoppers conduct searches and draw comparisons before purchasing products or booking services. In addition, the higher the investment in a product or service, the more extensive this research phase tends to be. It is, therefore, extremely important that you provide a website that remains greatly optimised for search engines to ensure that your pages will rank high on the search engine results page when someone is looking for your products and services. When it comes to search engine optimisation, you have many more possibilities and exposure when ranked with your own website as opposed to business pages on platforms.

Your own website gives you full control over design, functions and content while lowering your dependence in terms of vulnerabilities and instabilities on other platforms. Full customisation and personalisation with regard to branding and website structure are great ways to emphasize your professionalism and company mission.

Any website functions imaginable are possible with the appropriate code and can be implemented with your own preference and initiative. This gives you great power and flexibility to be creative with your site and, if necessary, redesign whenever you want.

Two of the most crucial factors for winning new customers and retaining existing customers are trust and credibility. To ensure you are conveying a trustworthy and credible image outward, you require a professional, transparent and coherent website, as it is usually the first point of contact a prospective customer makes with your business and brand. You will then become a part of people’s brand awareness. And if you can subsequently impress with a great product or service experience to visitors who become customers, you will have a shot at becoming the top-of-mind awareness brand.

feedback

A Website is a Never Done

Once your website has been set up and is live, it is important to be aware that it will never be fully completed. There is always work to do. There are always changes to be implemented regarding the optimisation for search engine indexing, as well as for facilitating usability and improving user experience.

Ways of boosting your search engine rank can be studied and applied by going through endless literature and content on search engine optimisation (SEO). However, making your website easier to navigate and access is a trickier endeavour. To truly understand how your visitors feel about the experience on your website, you will need to ask them first-hand. Our best suggestion? Run a website feedback survey on a frequent basis and get results about your website over time to identify weak points and determine the effectiveness of your implemented changes.

We also have a great template you may use which we will walk you through in this article.

Setting up a Website Feedback Survey

There are several aspects of a website that need to be taken into consideration when considering its impact on visitors and customers, such as comprehensibility, aesthetics and navigation ease.

We have incorporated all these vital aspects into our website feedback survey template to help ensure that you receive the well-rounded feedback necessary to improve your website.

"How often do you visit our website?": This question aims at getting more data on the frequency of a person's website visits to determine the degree of familiarity with your page. The more frequently someone visits your website, usually the better these people know what it has to offer due to more and oftentimes longer page sessions.

"How well do you rate the following aspects of our website?": This array question provides respondent feedback on the quality of many website essentials such as design, search function, navigation, content and more. This will give you an idea of which parts or functions are rated poorly and require some attention.

"How easy was it for you to find what you were looking for on the website?": This question in combination with its follow-up question ("In the end, did you find what you were looking for?") help you learn what visitors think of the website navigation. The easier and more intuitive your website navigation, the easier it is for people to find what they are looking for.

"How easy was it for you to understand the information on our website?": Content comprehensibility is the central concept measured with this question. If you cannot properly convey your message to website visitors, they will not convert to customers and simply disappear, probably without ever returning.

Scoring high on all these questions will boost your website visitor experience and increase your sales, possibly even induce high-quality word-of-mouth potential. If you are offering a product or service that truly adds value to peoples' lives, it’s that simple - an amazing website experience will lead to substantial and long-lasting business growth.

LimeSurvey offers a Website Feedback Survey Template which includes the aforementioned questions. Since it is a template, it is fully editable and serves as a general survey framework.

If you want to give us feedback, comments or suggestions regarding our website feedback survey template, feel free to send us an This email address is being protected from spambots. You need JavaScript enabled to view it..

Q: When and for what project did you use LimeSurvey the first time?We have started using LimeSurvey back in 2007 (version 1.53). The goal was to connect LimeSurvey to a student management tool used by universities. LimeSurvey allowed students to rate the different courses they attended.Q: When did you start your business?A: May 2009 - we just celebrated our 10th anniversary!Q: Tell us about your company and your team.A: From what I can tell, we are the most experienced LimeSurvey partner with > 1.000 LimeSurvey projects dealt with. We are a very modern company and we can't even state "there are X employees at our office" because our team is spread all over the world. There is a designer in Austria, our software developers are from Germany, Argentina, India, and France, we have survey design experts in India, our JavaScript expert is located in Canada ... so we are a very international team of experts who connect globally for different LimeSurvey projects.Q: Are you or your colleagues active in the LimeSurvey community (forum or Discord chat)?A: Yes, for more than 10 years we are helping users on IRC or in the LimeSurvey forums. Watch out for user name "Mazi".Q: Which services do you offer as LimeSurvey authorized partner?A: Short answer: All services listed on www.limesurvey.com. In addition to that, we are running an online shop on https://survey-consulting.com/shop from where you can download professional LimeSurvey themes. We will soon publish plugins to enhance the power of LimeSurvey.We are also offering an Android app called "OfflineSurveys" for running LimeSurvey surveys offline. Check out www.offlinesurveys.com for more details.Q: Do you offer themes, questionnaires, or plugins in the LimeStore?Yes. We are currently offering some basic themes and plugins for free. Of course, we are developing many more at the moment.Q: Are there any plans for new plugins or services you are going to offer?Definitely! We are planning to release about 10 LimeSurvey plugins this year, as well as 5-6 professional LimeSurvey themes which will come with different theme options that can be easily adjusted according to the needs of the researcher.Q: Which is the most frequent customer request you receive?A: "Help, I accidentally de-activated my survey. Are my responses lost?"… and to answer that question right away: No, they are not!Since that is a support request received quite often, we have written some instructions on "How to restore data from a deactivated LimeSurvey survey" on our website. Q: Do you have a special tip for advanced LimeSurvey users?A: Yes. Even though it is a complex tool, you should read about the "LimeSurvey Expression Manager". It is a very powerful feature we are using a lot, especially for custom reports and doing calculations at survey runtime You can even store the calculated values as answers.Q: Tell us about your most interesting or challenging LimeSurvey project.A: That's a tough question since we have dealt with so many projects. WHO (World Health Organization) always challenges us with huge and complex surveys and there have been various projects which involved complex reporting dashboards. But overall, the most challenging project is the LimeSurvey adaptation we have developed together with "myradiotest" (http://myradiotest.com). They are using LimeSurvey to ask users to rate different songs. Based on that feedback, radio stations all over the world are adjusting their playlists. There are over 100 different radio stations using the tool. More than 1.000 surveys are being conducted every year. The adjusted LimeSurvey software includes a media player being automatically integrated into certain questions. We also created a mobile optimized LimeSurvey theme for this customer, working currently on extending the reporting dashboard offered to their customers. Once a year we are visiting the customer in Vienna to train the staff and discuss new features and future development.Q: What do you like most about LimeSurvey – besides being free, open source, and professional?A: We love the new plugin system and would love to see many more plugin events (they can be provided by any LimeSurvey user!). Same applies to the LimeSurvey API. There are many more things you could do by extending it. From our experience, we can confirm that more and more users have started connecting LimeSurvey to other tools used by their company or organization.Q: Is there anything you would like to see implemented in future releases of LimeSurvey?A: While it is possible to apply conditions for subquestions, we would love to have the possibility to apply conditions to answer options. For example, "List radio" questions would definitely benefit a lot from that.Q: What are you truly passionate about?A: Using new technology to speed up things and to make life easier for everyone. That's why we help improving LimeSurvey every day.

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4 years ago

LimeSurvey 4 RC2 - What Is Left to Be Done?

Our team and community members are working actively on the development of LimeSurvey 4. Last week, version RC2 was relea ...

To download the RC2 of LimeSurvey 4, click here. You can also access the live RC2 release of LimeSurvey 4 here. The new question editor panel A new question editor has been implemented (based on CKEditor 5 and VueJS 2). A script editor has also been added to help users increase the complexity of their surveys by entering JavaScript, HTML or CSS code. In terms of question attributes, you will see only the general ones next to the question and help text boxes. All the other question attributes have been moved below the text boxes, being located next to the subquestion and answer option menus. Together with the live preview feature, users can now see how the edits impact the question design live. Global & group survey settings In LimeSurvey 4 you can edit the survey settings at the global and group level. The participant and publication & access settings, presentation information, and notifications can be easily set up from the global and survey group menu: The inheritance level works in the following way: Global settings -> Survey group settings -> Survey settings Any change done in one of the upper levels will immediately be inherited by the survey as long as the inheritance attribute is activated. New file management system The panel for resource management has been replaced with a file management system that provides a complete overview of the files and folders from your instance. The ability to copy and move files from one place to another has also been implemented. Data encryption Data encryption is a new feature provided in LimeSurvey 4. It has been created to help survey administrators better cope with the new data-protection regulations adopted in different parts of the world (e.g., GDPR or HIPAA). This new capability permits the encryption of personal data located in the central participant database and/or survey participants table. Moreover, you can also encrypt the data you collect from your respondents if the encryption question attribute is enabled. User management panel and user roles The user management panel has been completely redone offering you the possibility to add dummy users, as well as importing/exporting users from other LimeSurvey instances. However, the biggest news is the appearance of roles – now you can simply create roles within your organisations (e.g., students, professors, research), and easily provide user groups the same role, which in turn assigns to each user group the same set of global permissions. What is missing? At the moment, the “question themes” feature is being integrated into the GUI. It will be much easier to add customized questions into your instance - you will be no longer limited to the default question types. In the meantime, we are also working at the development of our LimeStore - a market for plugins, themes, and question themes created by our community members. For more information, access the LimeStore page. Testing and testing! We are getting closer to the release of the first stable version of LimeSurvey 4. To fasten the process, join us in testing RC2 and report the potential issues on our bugs tracker. If you have questions about LimeSurvey 4 or you just simply want to show the gratitude to the community and developers who contributed to this release, join our forum discussion topic here.

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LimeSurvey Authorized Partners - Get Your Lime Job Done

Did you know that you can hire a professional for survey creation or customization? Or for support? Or to generate autom ...

LimeSurvey GmbH is a growing organization that governs the development of the LimeSurvey software. Two types of packages are provided on our platform: LimeSurvey Cloud and LimeSurvey ComfortUpdate. The former provides users a hosted software solution supported by us, while the latter comes with ComfortUpdate, premium plugins, survey templates, and themes. To better understand the difference between LimeSurvey Cloud and LimeSurvey ComfortUpdate, check out our blog post on different hosting solutions for LimeSurvey. However, the growth of our user base increases the number of special requests we receive that cannot always be fulfilled by us. Therefore, we have actively started to expand the services we provide via the creation of a group of service companies that provide a wide range of optional commercial services. These services may include individual support, consulting or training, installation and maintenance of LimeSurvey on your own server, integration of LimeSurvey in your software environment, custom code development, survey creation, and the design of individual themes. Who Are Our Partners? The partners network consist of individual and organizations located all over the globe: Africa, Australia, Asia, Europe, North and South America. Services & Support The services and support provided by our partners cover the following areas: Hosting: If case self-hosting is not for you, and LimeSurvey Cloud does not meet your demands, our partners can accommodate any time your individual LimeSurvey installation. Support: It covers many areas of LimeSurvey such as consulting services, and plugins. To better understand what each partner provides, visit their personal website. Training: While our manual and forum activity is high, sometimes you just need to find out about tricks and workarounds from professionals. That gives you the possibility to outperform your competition when it comes to survey implementation and analysis. Installation: Sometimes, you just wish to self-host your instance on the hosting of your organization. However, due to the existing server configuration of your organization, the installation process of LimeSurvey may need some additional tweaks. Moreover, you may also have to configure it properly in case you work with confidential data. Therefore, the possibility of hiring a professional for configuring web servers should definitely be taken into account. Integration: Automatizing workflows or the integration of LimeSurvey in the platforms used by your organization is a must-have for increased efficiency. After all, the usage of API and scripts may not be for everyone. Customization: LimeSurvey is a flexible software, feature acknowledged by everyone. With direct access to LimeSurvey developers, our partners are always informed about the development of the software, as well as about the features that will be implemented in the upcoming releases. Survey creation: Time is a scarce commodity. Not everyone has time to go through the manual and forum, and learn how to construct a survey. As a result, outsourcing this task may allow you to concentrate on more urgent things. Theme design: An eye-catching survey heavily increases the rate of completeness for your survey. Our professionals are always ready to meticulously work on the survey theme to provide you the best design possible or to create a layout in line with your corporate identity. Finding the Right Partner Now that you have an overview of the different services that can be contracted, you can start looking for the right partner for your organization. To do that, check first the list of partners list of partners from limesurvey.com, and explore the links on the left menu to find your matching partner for the service and country you are looking for. If a partner lives in the same country as you, (s)he will be displayed as featured partner on the same web page, being displayed at the top. As in any other Open Source project, the community continues to represent the most important part of LimeSurvey. However, with the growth of the project and its user base, many requests need to be fulfilled in a timely manner. Therefore, users seeking quick professional help can contact anytime LimeSurvey professionals who are eager to satisfy their project requirements anytime. We will introduce our partners on our blog in the upcoming weeks. In the meantime, you may start contacting them directly or you can write us via the limesurvey.org platform support tracker.