Most people will avoid taking a survey that is longer than 5 – 10 minutes, as well as one more than 10 questions long. Keeping your survey short will help ensure that your respondents do not lose focus or interest. A good way of checking the length of your survey is to have someone else test it beforehand and time it.
- Create questions in simple language.
Keep questions nice and short, avoid confusing or misleading question content, and abandon any double negatives or other ambiguous phrasings. Have someone revise the wording of your questions to make sure they are intelligible.
- Find the invitation sweet spot.
Test the timing of your invitation and frequency of your reminder emails to find the ideal strategy to get people to take your survey. In most cases, this is a matter of trial and error.
- Know the privacy boundaries.
Retrieving good and the proper amount of data is great, but you need to make sure not to cross your respondent’s personal boundaries when it comes to sensitive questions. Have someone check your questions to help ensure that they are appropriate to ask your respondents.
If you’re targeting a specific audience with interests that should match the topic of your survey, make sure to stick to the point. If you’re mixing your survey (sub-)topics, split them into different surveys to get the best possible data from your respondents. If you’re not targeting a specific audience, your survey topic may quickly become irrelevant to your respondents. Offering certain incentives can help mitigate this problem. However, incentives must always be chosen with caution.
Implement a question that asks for permission to get in touch with your respondents to discuss anything that was unclear and get feedback on the answers provided. As this is a voluntary declaration of consent, you have nothing to lose.
To sum up, you can help avoid respondent survey fatigue by paying attention to these four keywords: Time, Relevance, Appropriateness, Comprehensibility
, that’s all.
Ready to go obtain some amazing survey data from your respondents?