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Survey fatigue: 5 ways to avoid ruining your research

What is survey fatigue?

In a nutshell, survey fatigue is a respondent-sided state of exhaustion, e.g. as a result of boredom, indifference or tiredness, toward taking surveys.

Survey fatigue is an omnipresent issue nowadays. Due to a vast global digitisation and virtually, 24-hour reachability of people on their mobile devices, organisations and other institutions have been increasingly leveraging this opportunity to retrieve feedback data via online surveys.

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The importance of Brand Awareness in a competitive world

What is brand awareness?

In the past few decades, modern society has been experiencing a strong shift from traditional brick and mortar store shopping to purchasing products online. The reason for this? It's more convenient, easier, faster and the selection is endlessly broad. From a consumer perspective, the phenomenon of online shopping has become a truly paradisiac state. From a business company perspective, it has never been more difficult to gain a competitive edge over rival companies.

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Determining customer satisfaction using Net Promoter Score

What is the Net Promoter Score (NPS)?

The Net Promoter Score is an index which indicates a direct willingness for recommendation and indirect customer satisfaction with an organisation, a product or a service. It provides alternative insights to traditional means for determining customer relationships as special emphasis is placed on the aspect of word-of-mouth distribution.

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