- Keep your survey lean. Most people will avoid taking a survey that’s longer than 5 – 10 minutes as well as more than 10 questions long. Manage to keep your survey short to not lose your respondent’s focus. A good way of checking the length of your survey is to have someone else test it beforehand and time it.
- Create questions in simple language. Keep questions nice and short, avoid confusing or misleading question content and abandon any double negatives or other ambiguous phrasings. Have somebody revise the wording of your questions to make sure they are intelligible.
- Find the invitation sweet spot. Test the moment of your invitation and frequency of your reminder emails to find the ideal balance of getting people to take your survey. In most cases, this is a matter of trial and error.
- Know the privacy boundaries. Retrieving good and plenty of data is nice and all, but you need to make sure not to cross your respondent’s personal boundaries when it comes to sensitive questions. Preferably, have somebody check that the nature of your questions is appropriate to ask your respondents.
- Ask the right questions. If you’re targeting a specific audience with interests that ought to match the topic of your survey, make sure to stick to the point and not run off track. If you’re mixing your survey (sub-)topics, rather split them into different surveys to get the best possible data from your respondents. If you’re not targeting a specific audience, it can quickly happen that your survey topic becomes irrelevant to your respondents. Offering certain incentives can help react to this issue. However, incentives must always be chosen with caution.
implement a question asking for permission to get in touch with your respondents to discuss anything that was unclear and get feedback on the feedback. As this is a voluntary declaration of consent, you have nothing to lose.
To sum up, you can narrow down your efforts to avoid respondent survey fatigue by paying attention to these four keywords: Time, Relevance, Appropriateness, Comprehensibility
, that’s all.
Ready to go earn some amazing survey data from your respondents?