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The growth strategy basics

Running and sustaining a business nowadays in an ever-increasingly competitive world is focussed on one core concept that will serve to achieve all company goals: growth. Business growth can encompass all sorts of company areas such as employee growth, equipment growth, innovation growth, output growth, international growth, customer growth, revenue growth, market share growth. I could go on, but I think you get the gist.

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Face in colours

Why are colours so important to us?

We are confronted with colours from the day we are born on for the rest of our lives. In this context, colours play a strong emotional role in our daily routines as they're connected to learnings and memories which facilitate awareness and recognition in all aspects of life.

Essentially, the way we were brought up and the culture within which we matured have a strong impact on how we perceive different colours and which meaning they carry. Over the years, confrontation with colours tends to lead to contextual experiences and personal preferences which explains why most people rank and thus have a favourite colour.

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Face in colours

3 ways to present surveys to your audience

One of the first things to decide when setting up a survey is the general design and presentation style for your questions and answers. In this context, you have to choose the so-called format of displaying your survey. Essentially, this means you can either show your entire survey on one page, which is called scrolling survey design in the research world, you can show your survey on multiple pages, i.e. one question per page, which is called paging survey design, or an alternative hybrid format offered exclusively by LimeSurvey that allows to show one question group per page consisting of several questions, which we will call categorising survey design.

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